EasyLeadz currently tracks only 1 type of recent activity that you can use to target companies.
Recent activity is a form of signal that companies give based on business activity. This signal or activity if used properly, can help you target right companies at right time, leading to better sales conversions.
Currently we track Funding
When you want to target companies based on their recent fund raise.
Why Recent activity matter?
Recent activity refers to business activity based on which you can build your targeting.
A company that have recently raised funding will be aggressively spending money on growth, advertising, technology upgradation, hiring more people, relocating to a bigger office and more.
Thus, it becomes an important milestone for that company and if you as a seller reach out to this company at this moment, chances of getting a response is high. These companies will be on lookout of more vendors to scale their growth and operations.