Simply select Company type as Product and instantly target product companies.
Benefit of this targeting
These companies will usually spend money on following areas:-
- digital marketing solutions
- payment solutions
- SAAS solutions for measurement and growth
- domain specific solutions
Who can use this?
There can be many applications, some of them are:
- Cloud solutions vendors
- Digital marketing/Social media product and service vendors
- big data related solutions
- SAAS Solution providers for operations, growth, measurements
- Payment and Banking solutions
Ideal decision makers in this case
This will vary basis on what is your product and who is your ideal buyer/influencer.
If you are selling digital marketing solutions/SAAS software then first priority can be given to marketing department and second can be given to IT and third to Operations.
If the company size is small then founders/ceo are the ideal decision makers.