Instantly target companies that spend money on digital advertising i.e. Google or Facebook ads.
Benefit of this targeting
These companies will usually spend money on following areas:-
- Google Adwords
- Facebook advertising
Who can use this?
There can be many applications, some of them are:
- Digital marketing firms
- Companies that sell measurement products for improving digital marketing
- Companies that improve advertising spend
- Advertising agencies
Ideal decision makers in this case
Advertising related decisions are taken by marketing department. If company size is small then anyone in marketing department and if bigger then manager level are the right decision makers to initiate a conversation.
If the company size is small then founders/ceo are the ideal decision makers.